10 Digital Marketing Trends You Need to Know in a Decade

When it comes to digital marketing trends in 2020, the first thing you need to understand is how dramatically different the industry has shifted. Marketing on the internet is very different than it was just a few short years ago. With so many consumers are spending their time online, there are more opportunities for businesses to reach a larger market and make more money. This has been made possible by the development of mobile apps and social media. However, the biggest impact to marketing in the future will come from how consumers get information. In order to use digital marketing effectively, you need to learn how to get people’s attention.

The first place you’ll likely look when it comes to content is search engines. They’ll provide your content with rankings based on the relevance of your content to a consumer’s search. For example, if you sell fitness equipment, your content could be ranked highly for a term like “running”. Because it is relevant, the consumer will most likely rank it as one of the top results for that term.

Video content is another upcoming trend. Marketers recognize this as an effective way to get consumers to engage with your brand. Consumers enjoy viewing video content, and they want to see it as often as possible. This is one of the best ways to increase sales as well as customer loyalty. It takes time to produce, but digital marketing trends show that it is fast becoming a necessity.

One challenge for marketers in the Content and Technology space is to get their content to rank well in search engines without overdoing it. This is where niche targeting comes into play. Niche targeting involves creating content that is specific to a particular audience. It may target women, or professionals, or seniors. A savvy marketer can identify one of these target markets and build a content strategy around it. This strategy will optimize advertising dollars moving forward.

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The fourth digital marketing trends you need to know in 2020 is content syndication. Podcasts, radio shows, and video content are all being distributed via syndication. Podcasts are gaining in popularity, but the most popular form right now is YouTube. Brands need to figure out what works for them in terms of creating content for this platform and how to monetize that content going forward.

The fifth digital marketing trend you need to know in 2020 is influencers. Influencers are individuals who are considered “mainstream” by virtue of their influence on others. Examples include the popular actors and actresses Taylor Swift and influencer Kimyerie. These influencers engage consumers on a more personal level and create buzz. They can help market a business in new and unique ways, which can translate to increased sales.

The sixth digital marketing trend you need to know in a decade is branded content. Brands are creating content through social media sites like Facebook or Twitter that are designed to promote their brands. Brands can leverage their content through sharing it with their followers, engaging with their audience and making comments through various platforms. Social media gives a brand the chance to reach a completely new audience at any time, rather than reaching to a specific audience based on their demographic research.

The seventh digital marketing trend you need to know in a decade is improved search engine optimization. Search engine optimization has become one of the most important strategies of any marketing campaign, because the traffic that a site receives from search engines such as Google is extremely valuable. With an increase in traffic, comes an increase in potential customers. You need to take a close look at your current strategies to see what you can do to improve them going forward.

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