What are the fundamentals of an effective inbound marketing strategy? Can you simply throw up a website, create a blog, and then start sending out emails to everyone and their brother? It takes more than that. There are too many nuances that go into an effective marketing plan for it to be done simply by pointing and clicking. However, with a few key steps, you can begin to develop your own marketing plan, one that will see you through the hurdles that might come your way.
First and foremost, there are the fundamentals of how to write a great inbound marketing email. This is probably the most important part of your entire marketing plan. Whether you’re sending out an email to promote your inbound marketing campaign or you’re working to promote your traditional marketing efforts, an email is just not enough. An inbound marketing campaign must have a compelling headline, a clear message, easy on the eyes layout, and the ability to convert. These things are true for traditional as well as inbound marketing efforts.
It can be tempting to try to use text messages as your inbound marketing method. You can throw together a bunch of random keywords, attach some vague information that you feel like the people reading it want to know, and your campaign will be a huge success. Unfortunately, this rarely happens. The average reader is too busy to keep track of dozens of tiny words being shoved at them in every single sentence. Even worse, your message is usually lost in the ether.
In addition, text messages can easily be cut off by people on the receiving end. The recipient may have a cell phone or even a smart phone, which means they can quickly snuff out your email and ignore whatever you’re trying to sell to them. For this reason, you have to make sure that you can get your point across in an easy to understand manner no matter what device the person is using.
Another fundamental of an inbound marketing strategy is the need to be able to build relationships with those with whom you’re communicating. If you can build trust with the people who are reading your emails, then you can gain access to more potential customers. This, of course, makes it important for you to always keep your emails clean, completely free from any kind of advertising.
The last thing that you should be doing is trying to sell to people who already have no interest in what you’re selling. People who open your email should know that you’re offering something of value to them. If you cannot present a product or service that appeals to these individuals, then your email will read like spam and you’ll lose any chance of making a sale.
Of course, one of the most important of the fundamentals of a successful inbound marketing strategy is the ability to write quality emails. You need to understand how to make an email interesting and enticing. The subject line is one of the most important aspects of making your email interesting and enticing. Always make sure that you’re choosing a subject line that will draw your recipient into reading your entire message. Don’t let your subject line “woo” anyone away. Be sure that you’re providing the necessary information to the recipient in your email and then wrap up your message by providing a link to your website.
One of the easiest methods of communicating with your email list is through the use of an auto responder. These programs allow you to set up messages that automatically respond to any email that’s sent to them. These programs also have the ability to track your visitors and even provide statistics about who’s read your newsletter. If you’re serious about the principles of a successful inbound marketing strategy, then you should definitely consider investing in a high quality auto responder program.