You must consider the factors that make a marketing strategy unique. A marketing strategy which can be easily implemented by the common man without having to wait for an angel investor or bank to approve the same is of no use. Marketing is a business of mass communication with the intent of getting into contact with masses to promote and sell a product or service. In today’s competitive scenario, if you want to be in the fray you need to come up with a marketing strategy which is going to provide you an advantage over your competitors.
A good marketing idea or strategy will first of all have to take into consideration the target audience. Depending on your market segment, you will have to design your marketing campaign accordingly. There are three different segments in the online market: buyers, sellers and end users. The type of users you cater to will also differ based on the market segment.
For example, the buyer’s segment consists of people who shop online. As compared to the sellers, the buyers are the middle-class who make purchases for everyday use. These people have to have a good understanding of how goods are purchased online so as to get the best deals. If they have a better understanding about how goods are bought, they are likely to buy from you as you would be offering them the best available deals in the market.
Therefore, your marketing message must appeal to the buyers to drive traffic to your site and increase sales. The next market segment is the sellers. The sellers are the high-end buyers who will not only have great buying power but also have enough resources to purchase high-end products online. They can purchase new products or services from the market segment with a larger customer base.
The third market segment is the end users or consumers. Here you have people from all walks of life including students, housewives, working professionals, parents, grandparents, employees and retirees. Here you need to cater to all the needs of the end customers. This will enable you to make more profits as your customers will be more prepared to buy from you when they find you to be dealing with an authentic business.
There is another segment which is termed as the channel users. This is the group of individuals who access online shopping stores from their laptops and notebooks. Here they will most likely visit your website in order to purchase any products for daily use. Since these customers are very tech savvy, they will be more interested in buying products online than those in the other market segments.
There is one more market segment which can be called as the lifestyle oriented consumers. Here you have people who have a particular way of living and do not like to use modern gadgets. They will be more likely to purchase any products manufactured by your company based on its traditional value. This is one of the most lucrative segments and should be considered as one of the top 12 marketing strategy and ideas to beat your competitors.
The last market segment we are going to discuss is the niche or specialized consumers. Here you have products manufactured only for a specific group of people. These could be groups like students, retired people, mothers, college students and so on. When planning out your marketing strategy and ideas you need to take into account whether your product is going to fall into this category.
The above points give us a rough idea on what kind of products we should look out for. However, there are still many other factors that can make a big difference. For instance, how do you intend to market yourself online? This can make a big difference to the success of your business. Some marketers will choose a conventional way of marketing and some will go for a more unique approach.
Whatever approach you choose, it is very important that you come up with a solid marketing plan. You should divide your marketing strategies into different sub-groups in order to have a clear and distinct goal. By having a clear goal you will be able to set specific expectations and have a clear direction to follow. You can then plan how you will achieve each sub-group. This will help you stay focused and organized towards your ultimate goal. If you are a newbie marketer you can easily get lost while trying to sort things out so it is a good idea to consider hiring an expert who can guide you about your particular niche.
Marketing is not a one time event. It requires constant tweaking to ensure that you have achieved the best results. Therefore, you should try as much as possible to implement the best practices in your industry. By constantly improving your plan and strategies, you will be able to stay ahead of your competition. In summary, if you really want to find out more about finding the top 12 marketing strategies and ideas to beat your competitors you can visit my blog for more information.