If you have recently started operating an online business then you know how hard it can be to find the right online advertising strategy for your business. There are so many different companies and options to choose from that it is very hard to know what will work for you. When I started out I had no idea of what I needed or where to begin looking. I really didn’t even know who to trust or believe, when I first started. Here are some tips to help you with your online marketing problem.
When I first started there were two places I wanted to focus my attention on and they were Google AdSense and Yahoo Publisher Network. I will admit at the time I didn’t know much about either one of them but I knew that I needed a solid foundation in place. As it happened, I decided to put both of those options on hold as I became more involved in online marketing. However, I still needed a way to choose the right online advertising strategy for my business.
I am going to give you a brief overview of Google AdSense and Yahoo Publisher Network so that you can understand where my attention went. As you may not know already, Google AdSense is their content network and Yahoo is their content network. When you sign up for Google AdSense, they will provide you a text and image ads that you can place on your website. On the other hand, when you sign up for Yahoo Content Network they will provide you an HTML code that you can place on your website.
Now, if you are just starting out I recommend that you go with Google as they offer a free account while Yahoo has a slightly higher fee. Either way, the basic rules of traffic and conversion will apply. You want to make sure that you get lots of traffic to your website so you can test sales and track your results. The best thing you can do is to create an account with both Google AdSense and Yahoo Publisher Network. Then you can start to research and see what methods will be best for your site and budget.
In addition to that, you will also want to focus on your targeted audience. You want people who are interested in the products or services you have to offer. So what are some good research techniques to learn how to choose the right online advertising strategy for your product or service? Here are some:
First, read articles – Read several different types of article on the same topic. Pay particular attention to any comments by other authors on the article. Look for helpful tips or advice in these articles. Also, try reading articles about similar topics. Find out how others chose keywords and phrases that were effective in drawing the targeted audience to their websites.
Second, talk to others in your industry. Find out how they are advertising and how they go about it. While this may not give you specific details about how to choose the right online advertising strategy for your product, it will allow you to ask questions. For instance, when you are choosing the right pay per click strategy for your PPC ads, ask your search engine optimization company about the best placements. Or, if you are marketing a digital product through the Internet, talk to someone in your company about the best website design for your product.
Lastly, use Google’s keyword tool. There you can see which keywords and phrases are bringing the most traffic to your website. Once you have determined which words you want to advertise, write short, actionable articles about them. Place these articles on blogs, websites, and pay per click ads. As you learn how to choose the right online advertising strategy for your business, your bottom line will start to increase.