Friendship Day is a special occasion in the United Kingdom, dedicated to promoting relationships. It is also a day when businesses can promote their own brands, providing something of value to consumers. This year, extend your existing marketing strategies to include Friendship Day and its companion digital marketing event. This will boost your business’ visibility and bring more customers to your website.
Social media sites are a great way for businesses to interact with customers. The most popular social media sites in the UK include Twitter, LinkedIn, Facebook and Google+. These sites allow you to post short messages or comments, as well as update information about your products and services. With a carefully planned digital marketing campaign, you can take part in this interactive social media and gain more exposure for your business.
On Friendship Day, businesses can tweet or blog about anything that’s relevant to the theme of the day. These posts are then seen by millions of users online. These posts can be accompanied by graphics and photos. For example, if your business sells children’s items, you can tweet about funny pictures of children. Or if you run a travel agency, you can promote deals and discounts available during the day.
Many people enjoy sharing images online, such as those posted by celebrities during promotional events. By using social media sites such as Facebook and Twitter, you can build your brand by posting photos from photo shoots, weddings, proms and more. A clever touch, which can really catch the attention of your audience, is to ask your followers to “like” or comment on your photos. This can boost your online presence and help you draw in more fans and followers, as well as linking back to your social media pages.
In addition to using Facebook and Twitter, there are other ways to get the most out of these social media sites for your digital marketing strategies. Consider creating separate profiles on each one. For example, you can set up your personal Facebook page for your business. You can also start a Twitter account to share information about promotions and special offers for your business. If you have a blog, you can take advantage of Google AdSense ads. By setting up different accounts for your different digital marketing strategies, you can ensure that your company’s message is spread across all angles and reaches the right people.
Other digital marketing strategies that you can use for this special day are creating an online presence on YouTube and Facebook as well as maintaining a blog. By building up a presence on these popular social media platforms, you can promote your business in a number of ways, which makes it easier for customers to reach you. As you become known through social media outlets, your customers may even refer you to their friends who may need your product or service.
The timing for this special event is important as well as your content. It has never been more important for businesses to engage in digital marketing strategies. A lack of marketing has caused some companies to fail, and the competition is fierce. By participating in digital marketing competitions, you can ensure that you stand out from the crowd and create awareness about your business. Your customers will begin to understand your mission, your products and services, and your overall business outlook.
With many websites offering free digital marketing solutions, it is now easier than ever for companies to stay ahead of the competition. If you are unsure about how to design a great digital marketing campaign, don’t worry. There are many professionals available who offer free services and guidance so you can get started on your advertising campaign immediately. With digital marketing ideas like Friendship Day, it makes it easy for your business to grow and succeed no matter what you may currently be facing in the global marketplace.