Holiday is crucial if you want to get the most from your advertising budget. During the Christmas season and late summer, there is an abundance of people out looking for gifts and electronics. As a business owner, you have a chance to cash in on this trend. If your company offers home-based services or crafts, you could use the demand for such items after the holidays to promote your business.
The first of your marketing strategies must be to build your brand. What you will do is create websites that showcase or offer services related to the products or services that your business provides. Use social media and other tools such as Twitter and Facebook to reach out to your customers. When customers know who they are dealing with and can trust them, they will be more likely to buy from you. You may also consider creating customer loyalty programs to reward repeat customers.
Another effective strategy would be to use traditional direct mail marketing to send holiday greetings to customers who may be interested in your product or service. You can print your name, phone number, website address, email address and company logo on the envelope. Remember to use bright and colorful paper that can catch people’s attention. If you have any current customers, they may appreciate receiving a personalized item in the mail as well.
If you have a blog or website, make sure you update it regularly with great content. You can use your blog to post articles, tips and other helpful information for your customers to read. Customers are more likely to come back to your site if they feel that they can trust you and your company. If they like what they read, they are more likely to visit your site and purchase something.
If you are running any kind of craft business, you can use one of your marketing strategies to generate new customers. Give away some prints or cards with holiday designs on them for customers to bring home and decorate their homes with. This will increase the chance that they will want to shop with you again. For example, some people might give their children printable ornaments for Christmas.
Give away promotional items such as mugs, t-shirts, candles or other trinkets. These items can be kept by your customers or given as gifts at office parties, baby showers or other occasions. They will keep your brand imprinted in their memory forever.
You can also use holiday marketing strategies to promote your company at the local level. Make announcements about your community’s favorite charity or cause during the month of December. Send out the invitations to your customers at least two weeks in advance. On the announcements, mention your community’s favorite charity and include the telephone number or address so that customers can get in touch with you directly.
Finally, you can use holiday marketing strategies to get customers to remember your brand throughout the year. For example, in the summertime, offer special sales on any of your products to mark the season. Offer discounts at local community events to raise awareness. Offer special freebies at shows, craft shows or barbecues. If possible, collect email addresses from customers every time your company sends them a promotional email.
One thing that many people forget during the holidays is that physical presents should not be given out before the holidays. Instead, give your customers meaningful gifts instead. Give customers gifts that they can use immediately like holiday gift cards, coffee mugs or mouse pads. These can help you reach out to and keep your customers.
There are many more holiday marketing strategies you can implement. The trick is to be creative without being boring. Creativity and simplicity can go hand-in-hand. It is important to stay motivated and not get discouraged if you fall short of your goals.
The holidays are a special time of the year for everyone. Everyone loves receiving presents, but this doesn’t mean that you should abandon your efforts to generate brand recognition. Holiday marketing strategies will help you reach out to and hold your customer’s attention. The result will be a higher level of customer loyalty.